Top 3 Reasons to Use Cloud Based Software Systems in the Digital World
| Time to read: 10 minutes
Digital Transformation is evolving and changing the world of business. With what we have seen thus far with social media ads and campaigns we know people are heavily reliant upon the digital world. As a business, we need to speak in the language of our customers. One of the world’s leading technology companies, IDG, recognizes that “when a brand is known and trusted it increases the likelihood of being added to the shortlist” and using current technology allowing your information to be accessed in real time is one of the ways for a business to become known and trusted. By constantly communicating with your audience you are informing them and building trust in your product.
Fast, informative and relatable information is key to keep up in this fast-paced technological world. You may ask how you deal with all this information as it continually grows and the answer is the Cloud. The Cloud is a network that stores your information so you don’t have to use antiquated software that requires costly upgrades or have a paper trail of hard copy files. This is the future of digital transformation. The Cloud has unlimited space which frees up room on your hard drive allowing your customers and employees with your Cloud access to view files from anywhere. The Cloud takes the complexity out of your business systems saving time and money.
Tailored business web applications allow for smooth operation on all mobile browsers so your clients can access all their files from the most used technology to date, their cell phones. With mobile compatibility customers have 24/7 self-service and business owners have constant access to their most important documents.
Now that you have a bit of background into what makes Cloud systems brilliant solutions for your business below are the top 3 reasons to use this kind of software.
1. Enhanced Communication
Business success relies heavily on the customer experience. Cloud-based systems allow us to provide a custom experience through universal communication. As a futurist, keynote speaker and author, Blake Morgan put it “continually re-evaluating processes, products and business models is what keeps companies alive and successful in the ever-changing minds of customers” and with a cloud-based system, your business continues to adapt through advanced technical capabilities. If internal IT requirements change you can fluidly move from one source to the other. Continuous digital transformation allows you to custom tailor the needs of your colleagues and clients and offer access to an ever-changing digital world no matter where they are from. You can speak to customers and employees wherever they are in real time supporting the inner workings of your business at all times. Communication channels are open 24/7 through text and instant messaging. Cloud systems allow you to take further control, staying updated with tasks and projects through this digitally transformed communication method.
2. Progressive Future
Change triggers progress and without creativity, we would cease to move forward limiting advancement. Cloud-based systems allow you to engage with your customers in the most tailored way through taking detailed data about your clients and customizing their experience to what they want appealing to their personalities. One way to deeply engage with your customer is to delve into the futuristic capabilities using great software. With customized customer relationship management systems you will see past inquiries and continually engage with clients on products or topics tailored to their specific interest. You are more likely to sell them on something they are already interested in by keeping them informed, providing useful information and being helpful. Stay away from solely selling to them and talk to your customer as you would a friend.
RedPoint Global, a customer data platform and engagement hub, states that “customer engagement is at the heart of digital transformation”. The context of Cloud-based systems is based on thinking ahead and getting into the minds of your users. By anticipating their next move, developing data that will grow the business and helping focus on each customer your client stays up to date in the digital world. It is important to look into the future to anticipate the next and best move for your business. If you continue to do things as they’ve always been done you will be left in the dust. By continuing to adapt to an ever-changing digital world, your business will transition and be digitally friendly for years to come.
3. Deeper Involvement
Advances like Cloud-based systems improve and strengthen collaboration with colleagues and clients allowing you to learn further and be more involved with your business through brand representation. With fluctuating workloads, the ability to scale your business to suit the current need enables deeper connections. Details are key when running a business so reliability and relatability need to be at the forefront and this is accomplished through the accessibility of the Cloud. Using time-saving technology allows you and your colleagues to create and edit in real time. No more waiting around for an email then translating it into the correct software before changes can take place because with the Cloud your information is all there all the time. Business web applications allow you to speak to your customer helping them understand that it’s never too late to update to the Cloud. Forget about trying to modify antiquated software that was developed for one purpose only. If you want to keep up with digital transformations you need a custom designed easy to use Cloud computing. When it’s tailored to your business needs you are in control.
Get off the paper trail and transform your business to keep pace with other companies and consumers around the world. Cloud applications let you continuously evolve and change as you acquire more detail to create a large-scale picture. Digital transformation is an evolving business process and by keeping pace through deeper involvement every day you have the power to grow your company. Continued education strengthens your brand because you become more knowledgeable with each insight gathered. Digital analyst and anthropologist, Brian Solis knows that “customers are only going to continue to evolve. As they do, they will continue to seek the solutions that understand their intent and deliver a personalized, intuitive and joyful experience and journey”; this is why deeper involvement provided by digital transformation is important to a business’ future.
Presenting Cloud-based software options to your business replaces repetitive tedious tasks with automated processes, putting your mind at ease. The Cloud thinks strategically for you so you don’t have to. Technology is advancement and advancement empowers your business.